With over 10 years experience crafting digital products. I use insights driven by research and data to empower colleagues & engage stakeholders, allowing teams to fail fast and learn quickly.
How do you scale a startup sustainably without increasing costs?
Read case studyDoes the current discover page meet the changing needs and expectations of our members?
Read case studyHow do we sell large group travel experiences to small groups?
Read case studyReduce the reliance on agency staff to submit and approve timesheets.
Read case studyCan you remove noise in our product tables without compromising user choice.
Read case studyCan we add TCO to our product in a way that satisfies user needs, business goals and regulatory expectations.
Read case studyCan we better understand the process by which users purchase a mobile phone.
Read case studyCan we increase the confidence that a customer will be accepted for a credit card they apply for.
Read case studyPromoting user-centred design thinking in a team with no dedicated UX resource.
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